Reebok CrossFit Gold Box


About Our Box


About CrossFit Gold Box

CrossFit Gold Box is a world-class CrossFit box located in the heart of Dubai. In our 1115 square-meter facility we offer a broad training program that is suitable for any level of fitness. We also offer a Cafe and Gold Box retail items.

Gold Box Fitness is owned by ALMED Retail and RhinoCo, operated by RhinoCo Fitness, and is the newest addition to our fitness family that includes IMT CrossFit (est. 2007); Reebok CrossFit Miami Beach (est. 2010); NYC’s Reebok CrossFit 5th Ave (est. 2012); CrossFit Miami Lakes (est. 2013) and CrossFit Union Square (est. 2014). We work with the top athletes and coaches in order to create only the highest quality facilities that help you reach your fitness goals.

Our programs are based on the CrossFit methodology, which features constantly varied, functional movements at a high-intensity. Functional movements are organic in nature, innate to our DNA, and essential to our quality of life. We train for longevity. We train for health.

In addition to the CrossFit staples such as pull-up bars, ropes and rings, free weights, kettlebells, rowers and jump ropes; CrossFit Gold Box also boasts three fully equipped designated lifting platforms and bumper plates. And yes, our floor is equipped to drop weight! We have a community of athletes of all abilities lead by coaches who teach movement, technique & inspire group workouts multiple times per day. We make sure every session leads to a stronger, faster, and happier you.

About RhinoCo

RhinoCo is a vertically integratedAbout company operating across multiple aspects of the fitness industry: Gyms, Athletes, Coaches, Supplements, Therapy/Recovery, Technology & more. RhinoCo was built on the belief that, through fitness, the world can be changed one person at a time.

RhinoCo has partnered with major companies such as Reebok, American Media Inc., NutriForce Nutrition, and Samsung to help “Lead The Charge” in making wellness more accessible to customers across the country and beyond. Our goal is to positively impact the world through health & fitness.

Our projects include the world’s first ever Reebok CrossFit affiliate (Reebok CrossFit Miami Beach on 9th and Alton), the first Reebok Fit Hub concept store and gym in NYC (Reebok CrossFit 5th Ave on 37th and 5th), and a partnership with NutriForce Nutrition to create NutriForce Sports, the first and only complete supplement line for the fitness athlete. Our newest partnership with Florida International University will be the first to establish a collegiate level CrossFit platform on campus opening January 2015. We will quickly expand into other universities targeting the next generation of fitness enthusiasts.

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Our Culture and The RhinoCo Way

Keep Charging

Our mission at CrossFit Gold Box is to provide you with the Middle East’s best fitness experience. CrossFit Gold Box is powered by Reebok and RhinoCo, two world leaders in functional fitness. With apparel and performance support by Reebok, our gym continues a proud legacy of quality in movement. With management and experience from RhinoCo, CrossFit Gold Box draws from decades of combined experience operating the world’s best CrossFit gym! A positive and inspiring attitude runs throughout our gyms, members, staff, coaches, supplements, athletes, and partners; it is the central pillar of our business.


RhinoCo’s experience and knowledge of the fitness industry is what separates us from everyone else in the space. We have proven our process time and time again: From building, staffing and running a facility until it becomes the world-recognized best, to writing the manual on how to build and operate fitness facilities successfully, we understand what it takes to push the envelope of what’s possible for our customers and gym communities. We’re excited to bring this level of quality and customer service to Dubai!

Commitment to Excellence

Each of our projects is designed to be state-of-the-art, from equipment to facilities, and CrossFit Gold Box is no exception. Our projects are staffed with the best personnel in the industry, including coaches, therapists, managers, and specialists.


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